The Impact of Rural Tourism on Wellbeing

Abstract

This chapter aims to enhance general knowledge about the impact of rural tourism on the wellbeing in a country that is known to have an impressive potential both on spa and rural tourism. The approach will take into consideration the new profile of tourists in recent years and the dynamism of the tourism field in Europe. Based on the research that the author has made in recent years on health tourism and wellbeing, expanding the scientific approach to the rural area represents the next step in her approach, given the potential of this field in Romania. The chapter will address the ways of capitalising on the rural tourism resources in Romania through the specific activities of the concept of “rural wellbeing tourism.” This model has been successfully developed and implemented in the Nordic countries, Austria, Switzerland, Iceland, and Canada, and it is considered a way to generate highly competitive tourism products.