The Fear of Missing Out (FoMO)

Abstract

Competitiveness, innovation, and constant change have become indispensable elements in today's transition from an industrial society to information society. Internet technologies, which are constantly renewing themselves depending on globalization, have increased the tendency of promotion, sharing, and following. Social networks have become an important part of our lives as a result of the continuous developments in internet-based applications and mobile devices in the world of fiber networks. FoMO emerges as an interdisciplinary phenomenon expressing individuals' awareness of virtual environment. Accordingly, individuals tend to be constantly aware of the changes around them through social media. Individuals, who constantly update and monitor with their mobile devices, spend a long time on social networks and create their own virtual worlds. The FoMO is closely related with psychological, behavioral, and social issues. In the research, in addition to the theoretical background of FoMO, measurement scales and managerial inferences for the organizations have been discussed.