Affiliation:
1. University of West London, College of Comtemporary Arts, UK
2. University of Roehampton, UK
Abstract
The constant growing interdependence of national economies has demanded hospitality managers to acquire skills to work with individuals from different backgrounds. Experiencing cultural diversity is one of the most determinant reasons for individuals to travel internationally; thus, for an organisation to operate successfully across the world, it must acknowledge the importance of differences in culture and that multicultural teams often generate frustrating management dilemmas. Hence, the objectives of this chapter are to define and discuss culture and cross-culture management and review the importance of effective cross communication in the hospitality industry.
Cited by
1 articles.
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