Assessing the Core Competence of the Tourism Enterprise in Nigeria

Abstract

Tourism, like other sectors of a country's economy, influences its global competitiveness. Several countries have recorded successes in socio-economic diversification, quick penetration, and transitioning in foreign direct investments. However, in Nigeria, the numerous socio-economic potentials, human capital, and natural resources are evident. The capsuled elements that accord it that gigantic status include its geographical location, heterogeneous culture/heritage, land mass, and population. This chapter examines the extent to which these resources can be effectively explored to achieve competitive advantage. Taking into consideration the internal strengths and opportunities, this chapter adopts the framework of Prahlad and Hamel's core competence model to proffer practical managerial solutions for the tourism enterprise in Nigeria. The findings suggest that the key drivers in the growth of the tourism enterprise in Nigeria are managerial skills, phenomena, and environment.