Affiliation:
1. Estoril Higher Institute for Tourism and Hotel Studies, Portugal
Abstract
The chapter explores shared accommodation platforms such as Airbnb and the primary motivations for its customers. This research will be based on the deductive process, which is focused on primary and secondary research. This research aims to analyze the motivation towards either the Airbnb platform or traditional hotel from different perspectives, such as economic, environmental, and social. Additionally, after secondary data research, the questionnaire has been constructed to understand the main concepts of the P2P platform and its customers' needs. The investigation tried to notice what are the motivations which drive individuals to use P2P accommodation service. Through the survey, it was possible to see the motivations mainly related to the economic factor and environmental. Primarily due to the lower price of Airbnb, there is a more significant intent to book through this specific platform.
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