Research on Cross-Border Entrepreneurial Path of Core Enterprise Based on Ecological Advantage

Abstract

In the business ecosystem, the core business niche is not occupied by a structural position; its objectives and strategies are easily dispersed, while the core business can't coordinate the business ecosystem elements. Therefore, the ecological advantages obtained by core enterprises in the process of self-organization evolution are not sustainable. To solve this problem, a possible way is to explore how core enterprises consolidate and form new ecological advantages from the perspective of cross-border business. However, the academic community has not discussed the evolution path of cross-border entrepreneurship in detail. For this reason, based on the perspective of ecological advantages, this chapter discusses the strategic path of cross-border entrepreneurship of core enterprises and constructs an interaction model between ecological advantages and core enterprises' cross-border entrepreneurial paths. The study broadens the understanding of the relationship between corporate strategies and business ecosystems, then provides theoretical value for subsequent research.