The Relevance of CSR in the Hospitality Industry According to the GCET and the SDGs

Abstract

This chapter aims to analyze the importance of corporate social responsibility (CSR) in the hospitality sector according to the global code of ethics for tourism (GCET) and the 17 Sustainable Development Goals (SDG), defined in the Agenda 2030. To achieve this objective, a literature review was carried out about the concepts of sustainability and CSR in the hospitality sector and their close interconnection with the GCET and the SDGs. Literature put in evidence that the adoption of sustainable practices, and specifically of CSR, increases hotels competitiveness and differentiation. On the other hand, bureaucratic, organizational, and legal aspects were identified as the main obstacles in the implementation of CSR measures in hotels. Finally, some theoretical and practical implications are presented in the main dimensions of CSR in hotels, as identified in the scope of GCET and SDG: customer loyalty, promotion of organizational citizenship behaviors, and corporate financial performance.