Profit Sharing Models for Social Media in Big Data Commercialized Crises

Abstract

In era of global crises and data-based business competition, when users use social media, their personal data and network behaviors are collected. These data are valuable for making right decisions. Based on fair viewpoint, the profits of social platforms should be shared with the data providers. In order to discuss the applicability of profit sharing, 26 users were grouped and interviewed collaboratively. The customer profiles and value proposition maps were then used as a tool to summarize the respondents' preliminary suggestions to explore the users' motivation for using social network media and their opinions on the issues related to data collected, privacy, and profit sharing. This study has also explored the issues related to the fair and reasonable rewards of social platforms. Then, the profit-sharing models were designed according to the suggestions, which were obtained from 388 valid questionnaires. This study helps us to understand the common views of users of social media platforms on the collection and sharing of their data.