Agriculture, Mass Media, and the Economic Development of India

Abstract

In India, the enormous contribution of mass media in the agricultural sector helps to develop agriculture as well as the socio-economic structure of the nation. The chapter discusses the contribution of mass media in agricultural sector of India and how it supports the socio-economic development of the nation. Agriculture and economy are two essential factors of modern society. Agriculture helps in the development of economy whereas mass media gives a pace. Mass media is attracting the attention of the farmer, giving them information related to agronomy and creating needs and demands of agriculture through marketing techniques, which ultimately enhance the productivity and economy of the nation. Mass media is ultimately helping the overall sustainable developmental process of the agricultural sector of the nation.