Affiliation:
1. Ayya Nadar Janaki Ammal College, India
Abstract
Big data has a massive impact on the world today, publicly and in the business province. SEO (Search Engine Optimization) is one of the areas of intelligent business marketing that is continuously affected by the insights. Big data makes it easier for search engines to analyze the content and deliver results that are relevant to user needs. Search engine optimization takes into account how search engines work, the computer-programmed algorithms that govern look search engine behavior, what users search for, and the actual search keywords submitted into search engines. Search engines are always preferred by their targeted audience. Big data analytics is obliging to increase website traffic. This really helps to apply intelligence in business areas. This chapter deals with big data analytics for SEO in intelligent business.
Reference13 articles.
1. Drivas, I. C., Sakas, D. P., & Reklitis, P. (2017). Improving Website Usability and Traffic Based on Users Perceptions and Suggestions – A User-Centered Digital Marketing Approach. Strategic Innovative Marketing, 255-266.
2. Framing the past: How virtual experience affects bodily description of artefacts
3. Gek, D., Kukartsev, V., Tynchenko, V., Bondarev, A., Pokushko, M., & Dalisova, N. (2019). The Problem of SEO promotion for the organization’s web representation. SHS Web of Conferences, 69, 1-6.
4. The Effect of Online Marketing through Social Media Platforms on Saudi Public Libraries.;M. E.Gharieb;Journal of Information Technology Management,2021
5. Data analytics competency for improving firm decision making performance.;M.Ghasemaghaei;The Journal of Strategic Information Systems,2018