Social Media for Online Collaboration in Firms and Organizations

Abstract

Participation in social networks has long been studied as a social phenomenon according to different theories. In particular, the notion of social capital highlights a person's benefit due to his relations with other persons, including family, colleagues, friends and generic contacts. It may be important both for the individuals that are able to accumulate large amounts, and for organizations. Nowadays, social networking systems bring many acquaintances online, both in the private and working spheres. Some systems are used both at home, for leisure goals, and on the work place, professionally. In the vast majority of cases, social networking platforms are still used without corporate blessing. However, several traditional information systems, such as CRMs and ERPs, have also been modified in order to include social aspects. This article shows the role of social capital in the participation in online social networking activities, in the various cases of Virtual Organizations, Virtual Teams, and online Networks of Practice. It describes the present situation, which is characterized by great promises and mixed initial results, and some possible prospects.