Affiliation:
1. Suan Sunandha Rajabhat University, Thailand
Abstract
This chapter explains the overview of hospitality management; the overview of tourism management; product quality, service quality, price, customer satisfaction, and consumer trust in hospitality and tourism management; the significance of hospitality management in global business; the significance of tourism management in global business; and the managerial implications of hospitality and tourism management. Tourism and hospitality industry is one of the most important industries in the modern business world. It is essential to acquire a driving enthusiasm for customer service and a strong sense of professionalism to develop and maintain customer satisfaction in the hospitality and tourism industry. Effective hospitality and tourism management positively affects customer satisfaction, firm growth, and productivity in global business. The chapter argues that facilitating hospitality and tourism management in global business has the potential to enhance organizational performance and reach strategic goals in the digital age.