Affiliation:
1. Universidad de Deusto, Spain
Abstract
This chapter gives an overview of the importance of the quality as a whole in a company, considering it moves in an environment not only determined by the velocity of change of the technologies but also by the cultural change suffered in recent years. It has been proposed a new framework where new factors have to be analyzed to achieve a company pioneer and leader in the industry. Also, it explains all the benefits of doing it and how it will affect the performance of the staff, in the vision of clients and users, and the financial results of the firm. In conclusion, all these advantages will have a great benefit to society.