Employee Relations as a Tool of Strategic Competitive Environment

Abstract

Challenging and ever-changing market scenarios made it difficult for organisations to be different and sustain in the market. While having innovative products, USP (unique selling proposition) and the like are on one side of the competition, attracting and retaining employees have emerged to become key concerns of the organizations. This chapter explains how employee relations help organisations in retaining employees and gain competitive edge. One of the major threats of competition with relation to employees is the changes it brings along with it in terms of the company's policies, strategies, and the pressure it brings to the employees. It is important to maintain employee relations so that these changes do not impact employee performance negatively. The authors further show how these changes will impact the work and how management can overcome the aftereffects by maintaining good employee relations.