Affiliation:
1. Amity University, Jharkhand, India
Abstract
With the arrival of several new players, Indian retail has become one of the most dynamic and fast industries. With the advancement in technology, internet, engineering, many retailers are adopting and using the internet of things, big data technology, RFID, and other technical software and programs to enhance customer experience, customer engagement through which retailers are improving efficiency. In particular, many customer-oriented internet of things technologies, such as augmented reality, smart shopping carts, smart displays, and RFID tags, are expected to change the way customers experience retail shopping. For this study, the secondary data has been explored and studied. The purpose of this chapter is to study how emerging technologies like big data and IoT implementation are transforming organizational practices and thereby generating potential benefits in the retail industry.
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