Retailing in Indonesia

Abstract

The chapter discusses Indonesia's retailing landscape. The retail sector itself can be considered to be one of the most promising in Asia due to the high populations, growing middle class, higher purchasing power, and shifting spending habits. The discussion revolves along the state of online and offline retailing in Indonesia, including the current trends and discussion of luxury retailing. The technological advancement was proven to have shifted how people do retailing activities. The chapter discusses the trends in luxury retail as well as the challenges facing luxury retailers doing business in Indonesia, which may include counterfeiting. Counterfeiting is one of the prevailing issues in Indonesian retailing behaviours, targeting consumers who are aware that they have indeed purchased counterfeited items.