Tourist Guides as Representatives of Sustainable Tourism

Abstract

The main purpose of this research is to find out tourist guides' contributions to sustainable tourism. It is planned to apply qualitative research method by using interpretive content analysis in phenomenological design. “Using the positive effects of green and sea on people” and “using spices that will interest the group, for example anise” are some of the answers describing tourist guides' leadership (instrumental) roles. “Talking to the villagers and transfer a lot of information to group” and “explain the nature of the region and explaining how the people living there adapt to this nature” are some of the answers of tour guides describing tourist guides' leadership (social) roles. “Giving information about what is famous in the Dardanelles region and go to the tasting” and “if there has been a family who makes tomato paste in the region certainly to let them to get experience” are some of the answers of tour guides describing tourist guides' mediator roles.