The New Era of Bullying

Abstract

Bullying is an international public health problem that is affecting millions of youth around the world. With the proliferation of digital technology and online social networks, bullying is able to circumvent traditional safety barriers provided within the homes of youth which compounds concerns for parents. This phenomenological research study explored reflections on personal cyberbullying experiences by university students (N = 10) between the ages of 18-23. The study sought to understand why cyberbullying happens and how affected individuals respond to cyberbullying encounters. Findings revealed that online risk behaviour, perceived intention of the bully, response to cyber abuse, and quality of adult and student relationship appear to be linked to the severity of a user's cyberbullying experience. This research contributes to research by providing insight into how students experience and deal with cyberbullying.