Design Methods of Strategic Decision Support Solutions for B2C Business Managers

Abstract

This chapter reviews methods to develop a decision support system (DSS) for small business managers. The primary objective is to support managers, making strategic decisions for achieving competitive advantages in the business-to-consumer (B2C) e-commerce environment. Many researchers in the DSS domain utilized various methods to design information systems (IS) solution, mostly intended for large businesses. None of the researchers have considered the business environment as a knowledge source for DSS development of small business strategic decision support needs. User-centered design (UCD) and design science research (DSR) method were adopted for DSS development. DSR was appropriate because it addresses the real-world application environment where research problem or opportunity are defined. Multiple case studies and web content analysis were carried out for understanding business problems, needs, and system requirements. This study used the qualitative and descriptive data analysis methods. The findings suggested developing a DSS solution to meet the small business strategic needs.