Affiliation:
1. Auckland University of Technology, New Zealand
Abstract
This study examined Redditors' reactions to the announcement that Natalie Portman will play female Thor in Thor: Love and Thunder. The discussions on Reddit allowed fans to voice support, trepidation, and condemnation of the announcement. The authors analysed over 4000 Reddit comments using thematic analysis, which resulted in seven themes regarding women's voice and agency. They found that many Redditors engaged in bullying, misogyny, and hate speech while others supported the pro-feminist implications. Further, they found that Marvel's attempts at “going woke” drew condemnation from fans espousing male dominance and dividing those that voiced feminist rhetoric.
Cited by
1 articles.
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