Affiliation:
1. Hacettepe University, Turkey
Abstract
This chapter describes the concept of a business model from the network perspective and examines the different types of business models. The author mentions the characteristics of a successful business model with the threats to a business model's success. A lean start-up process is explained, with an emphasis on the business model canvas technique. An organization's business model does not necessarily have to continue in perpetuity once it is launched. Accordingly, the business model change, characteristics of a transformative business model, and directions for future research are addressed. In this context, the chapter discusses the past, present, and future of e-business models.
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