A Tale of Policies and Breaches-Reference-Cited by-同舟云学术

A Tale of Policies and Breaches

Published:2021 Issue: Volume: Page:1759-1787
ISSN:
Container-title:Research Anthology on Strategies for Using Social Media as a Service and Tool in Business
language:
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Author:

Singh Neha¹,Mittal Tanya¹,Gupta Manish¹

Affiliation:

1. University at Buffalo, USA

Abstract

While the use of social media offers great opportunities to interact with customers and business partners, there are significant risks associated with this technology if a clear strategy has not been defined to address both the risks and the benefits that come along with it. The best approach for an organization to effectively utilize the benefits of this technology is to engage all relevant stakeholders and establish a strategy that addresses the pertinent issues. The organization needs to have in place relevant policies so as to be able to achieve it. To be able to identify the most frequent risks and their source, we captured breach data from various sources. In the chapter, we analyzed that the most important source of risk that can occur due to use of social media for a company is from its own workforce and an employee might find various ways of doing so.

Publisher

IGI Global

Reference58 articles.

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