Let´s Talk SMAC

Author:

Linnes Cathrine1

Affiliation:

1. Østfold University College, Norway

Abstract

Social Mobile Analytics and Cloud – SMAC the new abbreviation that every business leader is thinking off. It is also part of everyone's lives these days. SMAC technologies are creating enormous opportunities across industries while the consumer willingly gives up personal information. Cloud technologies have made it possible to collect and store such large amounts of data. While each of these four technologies are able to enhance the business on its own, using these four technologies together as a stack has changed the way businesses are looking to maximize their customer base, enhance brand value and off course, increase company profit. For example, SMAC has forced businesses leaders to make analytics part of their marketing strategy and business operation as a whole.

Publisher

IGI Global

Reference79 articles.

1. Ackx, S. (2014). Emerging Technologies, Disrupt or be Disrupted. In ISSE 2014 Securing Electronic Business Processes (pp. 177-187). Springer Fachmedien Wiesbaden.

2. Amazon Web Services. (2016). What is Cloud Computing? Retrieved January 31, 2016, from https://aws.amazon.com/what-is-cloud-computing/

3. The economics of health care quality and medical errors.;C.Andel;Journal of Health Care Finance,2012

4. Asur, S., & Huberman, B. A. (2010). Predicting the future with social media. HP Labs. Retrieved January 31, 2016, from http://www.hpl.hp.com/research/scl/papers/ socialmedia/socialmedia.pdf

5. Berl, A. (2010). Energy-Efficient Cloud Computing. Retrieved January 31, 2016 from: https://www.researchgate.net/publication/46116227_Energy-Efficient_Cloud_Computing

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