Managerial Challenges in VR and AR in Asia

Abstract

Virtual reality and augmented reality technologies have been widely adopted in tourism and hospitality, retail, communication, social media, and other fields. They have become effective tools to deliver consumer experiences and also are cost-effective. Though the adoption of these technologies has received support from customers, there are over-arching issues which have to be addressed for these technologies to diffuse into everyday lives. This chapter discusses how virtual and augmented realities are applied in various industries and the resulting immediate challenges which are needed to be addressed by the managers for a successful adoption.