Affiliation:
1. Hacettepe University, Turkey
Abstract
In consumer society in which the concept of consuming for the sake of consumption is adapted and individualist ideology comes to the forefront, the fact that the individuals consume irresponsibly and without thinking makes people face many risks and problems in environmental, social, and ethical aspects. By damaging and polluting the ecosystem we live in and changing the structure of society, the consumer society's prescribed and imposed lifestyle drags individuals into unhappiness and prepares the ground for many ecological, ethical, and social risks. As a result, more responsible and greening of consumption is seen as a prerequisite for the growth of a sustainable economy and society. Shaping a sustainable development path is a major challenge that will result in significant changes in future production and consumption processes. In order to adopt a more sustainable life, people should abandon the oppressive consumption habits of the consumer society and adopt alternative consumption models.