Q Methodology

Abstract

Q methodology is a research method that focuses systematically on people's internal and subjective viewpoints. Since its introduction as an alternative form of data collection and analysis, Q methodology has been utilized in various fields of study. However, although its use would enable an enriched understanding of individuals' subjective accounts of reality, it has not been fully exploited yet, and the use of it is still in its infancy. Thus, sparked off by the scarcity of interest in the use of Q methodology, this chapter attempts to provide an overview of this research method with a specific reference to what it is and how it is implemented. The chapter concludes with an example of a recent Q study for illustrative purposes. It is believed that this account is of relevance for researchers in various fields of study with its focus on Q methodology, which is an underutilized but a valuable tool to gain deeper insights into subjective realities experienced by individuals.