Affiliation:
1. University of Florida, USA
Abstract
In 2012, while returning from a visit at a local convenience store, 17-year-old Trayvon Martin was fatally shot by George Zimmerman, a community watch group member, in Sanford, Florida. Zimmerman stated that he was being attacked by Martin and shot him in self-defense, and in 2013 Zimmerman was acquitted of the death of Martin. There was a significant public reaction to Martin's death and the subsequent acquittal of Zimmerman. This chapter will describe Martin's death, the news media and social media coverage of the case, and the implications Martin's death brought on the discussion of racial profiling, implicit bias, and police conduct and practices. The chapter highlights the various roles Martin's death and news media and social media coverage played in the mobilization for social movement and activism highlighting racial justice in the United States.
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