1. Abdullah, M. (1993). Konsep malu dan segan orang Melayu (Self-consciousness and the shame concept among Malay people). In A. H. Othman (Ed.), Psikologi Melayu (pp. 244-294). Kuala Lumpur, Malaysia: Dewan Bahasa dan Pustaka.
2. Experienced Benefits and Barriers of E-Business Technology Adoption by SME Suppliers
3. Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
4. Ahmad, N. H. (2007). A cross-cultural study of entrepreneurial competencies and entrepreneurial success in SMEs in Australia and Malaysia [Ph.D Unpublished doctoral thesis]. University of Adelaide, Australia.
5. Is entrepreneurial competency the 'silver bullet' for SME success in a developing nation?;N. H.Ahmad;Interdisciplinary Journal of Contemporary Research in Business,2010