Changing Entrepreneurship in the Era of Digitalization

Abstract

The rapid developments in information, communication, and transportation have led to an increase in competition between enterprises. As a result, entrepreneurs striving to survive in the global competition have begun to invest in “digital” competition, which differs from traditional entrepreneurship as it does not require large amounts of capital for its establishment. It enables entrepreneurship to operate all around the world with the internet. This chapter focuses on the differences between digital and traditional enterprises, emphasizing the importance of digital enterprises. According to this purpose, the study employed SWOT analysis to identify Turkish digital enterprises' strengths and weaknesses in relation to the corresponding opportunities and threats.