Companies in the Digital Economy

Abstract

Our society as a whole is facing a rapid and profound transformation due to the progressive development of digital technologies. Keeping up with this “digital world” is not easy and there are many companies that risk losing competitive positions. Successful digital transformation therefore requires businesses to develop a broad range of capabilities—digital and non-digital—to support new business models. On the one hand, therefore, there is digital literacy, relating to the supervision of tools and technologies; on the other hand, digital culture, which has to do with some specific aspects: 1) critical thinking skills, 2) thoughtfulness, 3) transformative capacity, 4) enhancement of intellectual capital, 5) preparation of a corporate policy aimed at cybersecurity. The purpose of the work is to demonstrate how the company is able to reconcile the enhancement of intellectual capital and the problems associated with cybersecurity in the context of the digital economy, demonstrating that it knows how to manage complexity.