Rebuilding a Stronger Business in the Uncertain Post-COVID-19 Future

Abstract

The coronavirus pandemic has predetermined the great priority of protecting public health. The states urgently introduced a regime of economic and social lockdowns to stop the infection. As a result, the activities of firms were suspended or blocked, which caused enormous negative economic and social consequences both for business and for the national societies. The subsequent societal and economic crises predetermined the marginal state of the capital-centric system, which led to the destruction of its structural ties. In the uncertain future, chief executive officers should be prepared to rebuild their businesses. It will be possible if companies take advantage of the opportunities of the 4th technological revolution and rely on the inclusion and diversity strategy to socialize talented people into their organizations. Today, questions remain open, related to both the preparation of future talents and their adequate socialization. The advanced firms will play a leading role in solving these problems to become successful.