The Integration of CSR Practices in the Investment Decision

Abstract

The purpose of the chapter is to understand the practices of decision makers in relation to financial, societal, and environmental concerns and apprehend the appropriateness of integrating CSR practices in the investment decision. The chapter purports to highlight the link between a business strategy based on development investments and the normative or moral obligations of its stakeholders as well as progress in terms of the impact of the proactive integration of societal concerns alongside concerns about value creation for stakeholders. The exploratory study examines the operationalization of CSR practices in the Moroccan mining industry with a focus on the integration of the criteria of four dimensions related to local development, reputation and environmental improvement, water conservation, as well as governance and ethics and their impact on value creation. The chapter sets out some practical implications and further research directions.