Determinants of Continuance Intention of Facebook Usage Among Library and Information Science Female Undergraduates in Selected Nigerian Universities

Abstract

This study examined the determinant of continuance intention of Facebook usage among female library and information science (LIS) undergraduates selected from Four Library Schools in the Nigerian universities. Survey design approach was adopted and Questionnaire was used for data collection. Collected data was analyzed using percentages and frequency count; multiple correlation and regression. The results revealed that the inter-correlation exist between the dependent variable (continuance intention of Facebook usage) and the independent variables (i.e. Peer Influence, User Friendliness, sense of belonging, perceived enjoyment, Satisfaction, security, Facebook interface quality and attractiveness and perceived benefits) and jointly as indicated by the R-square value explained or predicted 49.4% of the variations in the LIS female undergraduates continuance intention of Facebook usage. The result generally suggests that the entire continuance intention dimensions/factors significantly correlates with Facebook continuance intention.