The purpose of this article is to discuss the innovation and development of university education management informationization construction in the context of big data. Through a comprehensive comparison of innovative and traditional university education management information systems, it reveals the advantages of the innovative model in terms of flexibility, efficiency, data-driven decision-making, and personalized learning. The questionnaire survey and comparative analysis reveal the positive impact of big data on education management. However, it also reveals the limitations of the innovative informationized education management model, which requires more technical input and security. Finally, future research suggestions such as integrating data from multiple sources, promoting personalized education, and incorporating artificial intelligence are proposed to promote the innovation and development of information technology construction for education management in universities. This study provides insights and guidance for university administrators and researchers.