Affiliation:
1. Ghana Technology University College, Ghana
2. University of Professional Studies, Ghana
3. Koforidua Technical University, Ghana
Abstract
The interactive nature of the internet has created many opportunities for mobile payment usage. In certain age groups and geographies, mobile payments have already unseated traditional means of effecting payment. In this study, 1,351 mobile payment users in Ghana were sampled using a structured questionnaire to investigate their intention to continue to use mobile payments technologies. The results showed that vendor reputation, word-of-mouth, and structural assurance significantly contribute to imbuing trust in mobile payment technology customers. When high levels of trust become identified with a brand, high numbers of customers choose to continue to use their current choice of mobile payment technology.
Subject
Library and Information Sciences,Strategy and Management,Business and International Management
Cited by
5 articles.
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