Affiliation:
1. University of Petroleum and Energy Studies (UPES), India
Abstract
With more and more organizations working on the cloud over unsecure internet, sharing files and emails and saving them on cloud storage imperative. Securing the end user sensitive data in transit has thus started to get maximum priority to protect it from Cloud company staff, hackers and data thieves. In this study, an attempt is made to review the research of end user data security. There is an urgent need for solutions for end users' data protection, privacy and during the times when migrating from one Cloud service provider to other. This chapter identifies end user data challenges and issues on cloud and presents use of Public Key Cryptography, Multi Factor Authentication and use of Cloud Aware applications as possible solutions.
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