The Diffusion of Mobile Telephony in Popular Culture

Author:

Adikpo Janet Aver1ORCID

Affiliation:

1. Eastern Mediterranean University, Cyprus

Abstract

For a long time, popular culture has assumed a central place in the debate on media content and consumption. Popular culture invades the lives of people and influences the attitudes and consumption patterns. With the changing dynamics of society, individuals experience overwhelming impact of messages in form of images, texts, and sounds. Therefore, common cultures with massive appeal are cultivated and become popular, irrespective of style. This chapter on the diffusion of mobile telephony popular culture is built on existing knowledge to draw a background on mobile telephony. Related literature explained the global emergence of mobile technology and established that mobile telephones have diffused in popular culture. While considering the shortfalls and scholarship, the study concluded that technological innovations have contributed to the popularity of mobile phones, and in the same way, the consumption needs of people have made the practices a popular trend.

Publisher

IGI Global

Reference69 articles.

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