Doing More With Less

Abstract

Providing access and usage are the reason for existence of memory institutions such as archive repositories. Despite the importance of the visibility and accessibility of public archive repositories, various scholars concur that these repositories in eastern and southern Africa are not known and are accessed by few people. This chapter utilises the concept of soft power as a framework to examine the visibility and accessibility of public archives repositories in South Africa. A quantitative research approach utilising questionnaires, interviews, content analysis and the observation of landmarks were employed as data collection tools. The findings revealed that collaboration, especially with civil societies, is a key for successful public programming at the lowest cost. It concludes that the concept of soft power can provide deep insight and better understanding on how to develop inexpensive visibility programme, yet capable of attracting a large number of people in a sustainable manner.