Supporting Participation in Online Social Networks

Abstract

Social networking systems can be considered one of the most important social phenomena because they succeeded in involving billions of people all around the world and in attracting users from several social groups, regardless of age, gender, education, or nationality. Social networking systems blur the distinction between the private and working spheres, and users are known to use such systems both at home and at the work place both professionally and with recreational goals. Social networking systems can be equally used to organize a work meeting, a dinner with the colleagues, or a birthday party with friends. In the vast majority of cases, social networking platforms are still used without corporate blessing. However, several traditional information systems, such as CRMs and ERPs, have also been modified in order to include social aspects. This chapter discusses the participation in online social networking activities and, in particular, the technologies that support and promote the participation in online social network.