“Body Culture”

Abstract

“Body culture,” a modern term in Western Europe, owes its philosophical content to ancient Greece and especially to Olympia. Altis turned out to be a creative place for presence and mixture of cultural elements of a set of people that through this exchange of ideas gradually conquered its first characteristics as a nation. Philosophically, the ideology that was cultivated formed the reflection of the deepest background position which the classical culture identified with coexistence of the opposites. The physical perfection of the Olympic model was reflected in art as the symmetry of Kouros, with a transcendent and spiritual dimension, idealizing the human body. The Olympic athlete reflects harmony and symmetry, the most complete form of the perfect citizen, the concept of moral beauty, as it is defined by Plato and Aristotle. But sport that is provided by the school in Greece today, instead of being an integral part of mainstream education, as it was in antiquity, represents a compressed and therefore inadequate education tool. Sport in Greek schools operates within an oppressive organization framework that is basically imposed because of competition. As a result, the final aim of sports “education” is to teach discipline and physical efficiency with the view to ultimately promoting an organized performance industry. But this obsession, about wanting to be first, in addition to being a source of personal stress, only achieves is to develop the student's personality with competition as the prevailing principle. Moreover, this pursuit of personal affirmation through sports ranking depreciates personal value and the individual as a whole, whilst breeding insecurity and the need for personal recognition through unsafe means. What's more important, instead of being the best tool for bearing social life and reducing egocentric subjectivity, it inflates egocentrism and creates human beings susceptible to individualism. In this way, a type of “one-dimensional man” is cultivated, which Marcuse describes as the most dangerous of all because it destroys society's cohesion by deconstructing man's perception of coexistence.