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Author:

Cipolla-Ficarra Francisco V.1,Quiroga Alejandra2,Ficarra Valeria M.1

Affiliation:

1. Latin Association of Human-Computer Interaction, Spain & International Association of Interactive Communication, Italy

2. Universidad Nacional de La Pampa, Argentina

Abstract

The possibility that millions of users have a free access to a website to send and receive multimedia messages has contributed to the democratization of the Internet since 1995 in the south of Europe. We present how those websites in the second decade of the new millennium tend to a radial and vertical structure of online services. A heuristic and diachronical analysis of the main design categories of Yahoo Spain has been carried out in a human-computer interaction lab whose results are presented in the current research work. The informative aspects of the dynamic and/or static media have also been analyzed, especially in the content and also in the presentation of the online information, on the PC and tablet screens.

Publisher

IGI Global

Reference26 articles.

1. Apple. (1992). Macintosh Human Interface Guidelines. Addison-Wesley.

2. Cipolla-Ficarra, F. (2008). HECHE: Heuristic Evaluation of Colours in HomepagE. Proceed. Applied Human Factors and Ergonomics.

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