Information Marketing

Abstract

This chapter discusses the issues of the needs and satisfaction of the customers, in terms of information, as a basis for the practice of marketing in information management. It enhances the arguments of the relationship between marketing and information science. The chapter stresses that practicing marketing cannot be done without information about customers and to customers and their relationship with information management, in information science. It stresses the importance of the studies and research on marketing of information as a philosophical approach for the information management process. The structure of the chapter synthesizes the existing academic work, seeking to generate new knowledge. It presents the promotion and communication of information in organizations from the evolution of the concept of marketing, in an integrated manner, in order complete the implications for future research.