Value Co-Creation in Education

Abstract

The case study presents the opportunity to co-create, faced by a new department (department of mechanical engineering) created in an already existing college of ten years standing. The mechanical department had the option of either following the procedures established by other departments or creating its own procedures. The systems existing in the college were based on treating the student as the customer. In reality, the objective of any student is to get employed, immediately after the prescribed period of study. Therefore, the employer must be the customer and the student must be the product of the system. With this mindset, all existing procedures were revisited. The student and faculty co-created several procedures to differentiate themselves to suit the needs of their employers. The case study elaborates on the needs and approaches taken to achieve this differentiated status.