Prioritization of Elements Selection in Order-Picking Problems Through a Preference Model Influenced by Personality

Abstract

In the purchase of products, a warehouse is an integral part between producers and customers, where the order picking is one of several operations involved. This chapter highlights the prioritization of the selection of the elements that make up an order based on the influence of the customer's personality on their preferences in order to choose the alternatives of the order. For this purpose, two approaches of personality theories are integrated in order to model the influence of personality as a factor that influences the parameter values of preference models based on outranking relations. The application case deals with an online supermarket using an intelligent virtual agent as the assistant that receives the order, who emulates the personality and preferences of the customer, selecting and delivering the best order. This chapter will emulate the behavior of decision makers, showing the impact of personality on preferences and will analyze its range of applications in problems related to the order picking.