An Assessment of the Effectiveness of Participatory Communication Strategies Used in Implementation of Public Water Projects in Rural Areas

Abstract

Community involvement is a very important aspect in the implementation of any project. Without community buy-in, a project may never get off the ground or will not be accepted once it is completed. This study investigated participatory communication strategies used in implementation of public water projects in Murang'a County (Kenya). The study aimed to assess participatory communication strategies used in the implementation of public water projects in Muranga County. The results of the study indicated that community grouping (27.2%) was the most preferred method of involving the public in the implementation of the Northern Collector Project. The results further indicated that use of community groups was the most effective participatory communication strategy in implementation of Northern Collector Tunnel project. Data was analyzed using descriptive and inferential statistics.