Affiliation:
1. Indian Institute of Management Tiruchirappalli, India
Abstract
SERVQUAL and e-SERVQUAL have been considered the most effective and powerful approaches in evaluating the quality and gaps in the service delivered in traditional and electronic services, respectively, but neither SERVQUAL nor e-SERVQUAL can measure the overall service quality of the firm. Therefore, this chapter aims to propose and test a new scale that can measure the overall service quality of the firm.