What Is Creativity?

Abstract

The mystique of creativity has many facets. There are conflicting ideas about what creativity means and often there seems to be a lot of misunderstanding about the nature of creative people. The authors believe that creativity has many layers and can be applied across multiple domains to support the workplace and the potential of the workforce. In this chapter, the authors will discuss the definitions of creativity and connections to innovation, identify how the many facets of creativity might impact the workplace and workforce, and some common myths/misconceptions about creativity and innovation that might influence the general perceptions about creative people and their place in traditional work environments. The purpose of this chapter is to explore the perceptions about and meaning of creativity.