New Food Industries Toward a New Level of Sustainable Supply

Abstract

“Novel foods” indicates all those foods that do not fall within the traditional western diet. The authors underline that there is an important economic potential linked to this new sector. After having introduced the topic by identifying what is meant by new food, food sustainability, and entrepreneurship in this sector, the analysis focuses on the qualitative aspects of novel foods. The authors emphasize the advantages of these sources, their qualities, and the impact on the environment. In this chapter, the authors demonstrate that novel food sources can be a substitute for other food that require production processes, and thus make a big impact on the environment. After figuring out the advantages of novel food sources, the authors analyze some success stories from the companies that already operate in this area. They also investigate existing business models on the novel food market and the way they operate and create wealth. Summarizing the results of their research, the authors underline the economic potential of the new foods exploitation in the Mediterranean area.