Defining Urban Planning Strategy Through Social Media Application

Abstract

Social networks in the public sphere support the process of innovation that aims to make the action of the municipalities more efficient and participatory. Due to their characteristics, social media seem to be able to contribute significantly to the development of e-governance and e-democracy as tools based on dialogue and on the enhancement of the contribution of users-citizens or, more generally, of users-local stakeholders. Web 4.0 and social media are progressively taking on a role of primary importance in the contemporary socio-economic context, contributing to change not only the processes and methods of communication of individuals, citizens and businesses, but also the organization and business management itself. In the new dimension of the Web 4.0 the user's behavior is not predetermined, but the user can derive and autonomously build the services, as the web is decentralized and enriched by the experiences of the users who participate in the definition and improvement of content.