Affiliation:
1. Assumption University of Thailand, Thailand
Abstract
This chapter argues that traditional institutions (education and the family) have lost their influence, and consequently, among youth, there is a marked presence of deficiencies in their lives. As the main focus of society, mass-consumerism is implicated as a wide-ranging source of manipulation involving the consumption behavior of the young. How much independence-seeking subcultural groups can claim independence from the prevailing wider culture is explored. Many diverse sociological persuasions are examined in the search for workable explanations to account for the phenomenon of youth alienation in the Western world.
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